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ROLLUR, LLC

Privacy Policy

Effective Date: April 7, 2026
Last Updated: April 7, 2026

1. Introduction

Rollur, LLC ("Rollur," "we," "us," or "our") operates Rollur.com and related platforms (the "Platform"), an AI-powered home services marketplace that connects customers with independent Owner-Operators and service providers.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you access or use the Platform, including our AI-powered estimate tools, booking systems, and related services.

By using Rollur, you agree to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you provide when you:

  • Request an estimate
  • Book a project
  • Create an account
  • Communicate with us

This may include:

  • Name, email address, and phone number
  • Property address and project location
  • Project details (square footage, surfaces, materials, preferences)
  • Paint selections and service tier choices
  • Communications and messages
  • Payment-related information (processed by third parties)

2.2 Information Collected Automatically

We automatically collect:

  • IP address and approximate location
  • Device type, browser, and operating system
  • Pages viewed, time on site, and interactions
  • Referral sources (ads, search engines, etc.)
  • Cookies and tracking identifiers

2.3 Information from Third Parties

We may receive data from:

  • Advertising platforms (Meta, Google, TikTok, YouTube)
  • Analytics providers (e.g., Google Analytics)
  • Service integrations (e.g., Sherwin-Williams product data)

3. Sensitive Personal Information

Certain data may be considered sensitive, including:

  • Home address and property details
  • Payment-related information
  • Detailed interior/exterior project data

We use this information strictly to provide and improve our services and do not use it for unrelated purposes.

4. How We Use Your Information

We use your information to:

  • Generate AI-powered estimates and recommendations
  • Match you with a qualified Owner-Operator or service provider
  • Schedule, manage, and fulfill your project
  • Process payments and coordinate fund distribution
  • Provide customer support and updates
  • Improve platform performance, pricing models, and automation systems
  • Personalize your experience (including color visualization tools)
  • Conduct marketing and advertising optimization
  • Comply with legal and regulatory obligations

5. Automated Decision-Making & AI Systems

Rollur uses automated systems, including artificial intelligence, to:

  • Generate pricing estimates
  • Recommend service tiers and materials
  • Optimize project matching and logistics

These outputs are estimates and recommendations only and may not reflect final project pricing or conditions.

6. Payments & Marketplace Structure

Rollur operates as a technology platform and marketplace facilitator.

  • Payments are processed securely through third-party providers (e.g., Stripe)
  • Rollur may act as a limited payment collection agent for transactions
  • Funds are collected and distributed according to platform agreements

Rollur is not a bank, escrow company, or financial institution.

7. How We Share Your Information

We do not sell personal information.

7.1 Owner-Operators & Service Providers

We share necessary project data with assigned Owner-Operators or service providers to fulfill your job.

These parties are independent contractors and may only use your information for service delivery purposes.

7.2 Service Providers

We use trusted third-party providers such as payment processors, cloud services, and analytics platforms.

7.3 Legal Requirements

We may disclose information if required by law.

7.4 Business Transfers

Information may be transferred in the event of a merger or acquisition.

8. Cookies & Tracking Technologies

We use cookies and tracking tools to improve performance and advertising.

9. Data Retention

We retain data as necessary for service delivery, compliance, and dispute resolution.

10. Data Security

We use encryption, access controls, and secure systems to protect your data.

11. Your Rights & Choices

You may request access, correction, deletion, or opt out of marketing communications.

California residents have additional rights under CCPA/CPRA.

12. Children's Privacy

Rollur is not intended for individuals under 18.

13. Third-Party Links

We are not responsible for third-party privacy practices.

14. Changes to This Policy

We may update this policy periodically.

15. Contact Information

Rollur, LLC
Email: help@rollur.com
Website: https://rollur.com